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Tata 1mg, India’s leading e-pharmacy platform, has announced a strategic partnership with ClickPost, the logistics intelligence platform, to automate and optimize its medicine delivery operations using AI-driven Performance-Based Courier Allocation (PBA). The collaboration has resulted in a 10% improvement in delivery speed, transforming the patient experience and ensuring reliability at scale as healthcare demand peaks.
In healthcare, timing matters. For patients managing chronic conditions who depend on regular medication refills, delays can disrupt treatment routines and create unnecessary stress. Tata 1mg, a brand built on patient trust, recognizes that reliable delivery is part of quality care, not just a logistics metric.
The 10% improvement in delivery times has been particularly impactful for chronic medication shipments, where consistency is essential. Faster, more predictable deliveries have strengthened customer confidence, reflected in a measurable increase in the platform's Net Promoter Score (NPS).
Before implementing ClickPost’s AI-led PBA system, Tata 1mg’s logistics team manually assigned shipments to delivery partners using spreadsheets, without real-time visibility into each route’s performance. This reactive approach often slowed fulfillment. With ClickPost’s automation, Tata 1mg can now make instant, data-driven carrier selections based on real-time performance metrics like speed, success rate, and reliability — removing manual intervention entirely.
"After using ClickPost's AI automation, we’ve seen a significant increase in delivery success, and customers are now receiving their medicines faster. The improvement has led to a more efficient supply chain and a noticeable uplift in our customer experience and NPS," said Abhinav Johary, AVP - supply chain operations, Tata 1mg.
These improvements have had the biggest impact in metro express lanes and chronic medication deliveries, where timing is crucial for patient care. The outcome has been faster deliveries, improved customer satisfaction, and stronger visibility over the supply chain, he added.
"Healthcare delivery demands precision. Medicines cannot arrive late and meet the highest standards of reliability. The improvement Tata 1mg has achieved shows what’s possible when you move from manual allocation to AI-led adaptive systems that respond to real-time performance data," said Naman Vijay, co-founder and CEO of ClickPost.
The implementation of PBA is part of Tata 1mg's ongoing investment in reliable medicine delivery at scale. The company manages a catalogue of over 800,000 products and serves millions of customers across India, with continued investments in technology to improve operational efficiency and patient care.
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