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KITES Senior Care, a division of Lifebridge Group and an out-of-hospital senior care provider announced a Rs. 40 crore investment plan to expand its specialised elder-care infrastructure across India. The investment will increase the company’s capacity from 450+ to 1,000 beds and double its footprint in specialised centres by March 2027.
Currently, KITES operates dedicated geriatric care and specialised centres in Bengaluru, Chennai, Hyderabad, Coimbatore and Kochi, serving seniors who require post-hospitalisation rehabilitation, dementia care, palliative care and long-term assisted care. The company’s expansion will extend access to structured and clinically supervised geriatric care in new urban and emerging markets like Bengaluru, Chennai, Hyderabad, and Pune where such services remain limited.
The company has already deployed Rs. 30 crore to establish its existing centres. The additional Rs. 40 crore deployment will be directed towards doubling its India presence, strengthening the capabilities of clinical staffing, specialist training, and standardised care protocols to support its next phase of growth.
India is undergoing a demographic ageing shift driven by longer life expectancy, rising chronic disease prevalence, reduced availability of family caregivers and increased migration of adult children to other cities and countries. These trends are driving demand for accountable, medically supervised elder-care services that offer continuity and visibility for families.
The India geriatric healthcare market was valued at approximately US$ 42.2 billion (Rs. 3.5 lakh crore) in 2024 and is projected to nearly double to around USD 97.3 billion by 2033, growing at a CAGR of approximately 9% over the next decade. This growth is being driven by sharp demographic shifts, with India’s senior citizen population (aged 60+) expected to rise from around 100 million in 2011 to nearly 230 million by 2036, meaning almost one in seven Indians will soon be over the age of 60. These trends underscore the growing and immediate need for focused, structured, and clinically supervised geriatric care services beyond traditional hospital settings.
“India’s ageing transition has created a clear need for specialised clinical infrastructure in elder care. Families today expect safe, supervised and continuous care for seniors, and they increasingly require this support across city and country lines. Our planned expansion is a response to visible demand on the ground. The Rs. 40 crore investment will allow us to grow responsibly while maintaining care standards, clinical continuity and trust,” said Dr. Reema Nadig, co-founder, director & group COO of Lifebridge Group.
KITES Senior Care is a part of Lifebridge group, India’s most integrated senior wellness ecosystem combining KITES Senior Care (specialised geriatric care), Serene Communities (senior living), and seniorshield (AgeTech). Lifebridge group is backed by Dr. Ranjan Pai's Manipal Education & Medical Group (MEMG) family office.
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