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The Indian Institute of Health Management Research (IIHMR), Jaipur will start a management development programme on 'marketing for healthcare services - transforming healthcare performance through healthcare marketing excellence'. This training programme will be held from December 13-15, 2012 at IIHMR.
This training programme is useful for marketing managers in the medical device, biotechnology and pharmaceutical sector, physicians, nurses, medical researchers, hospital administrators, public health workers and nursing home personnel, consultants and advisors etc.
The main objectives of the programme are to enable participants appreciate the healthcare market and patient needs in developing quality products and services, price them correctly, inform and communicate about their offerings, and make them accessible to the patients, to examine various marketing mix tools available to healthcare providers for goal oriented results, to explain how healthcare providers can organise their marketing resources and implement their marketing plans, to achieve patient acquisition: How to get more patients coming to facilities?, to promote patient retention: How do patients continue to use facilities?, to optimise patient “win-back”: How to bring back patients who haven't used facilities for some period of time? and to ensure new movers: How to attract prospective patients in facilities?
Prof. P R Sodani, dean (training), IIHMR said, “In this three-day training programme, pharmaceutical or medical researchers will get to learn to apply tools and techniques of strategic marketing to healthcare sector. They will also be exposed to generate leadership ideas and to develop orientation to design practical solution which is essential to engage customers and to keep the attention of prospective customers.”
Prof Sodani further added, “We have our IIHMR resource persons and we will also be inviting eminent subject experts from the industry to stress the importance of healthcare marketing among students from biotechnology and pharmaceutical sector, nurses or medical researchers, hospital administrators etc.”
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