Sun Pharmaceutical Industries Limited has announced the launch of its ‘Heart ke Liye 8 – Making India Heart Strong’ campaign encouraging Indians to adopt simple daily habits for better heart health. As India’s No. 1 pharmaceutical company in the cardio-metabolic therapy, Sun Pharma plays a significant role in addressing the growing burden of cardiovascular diseases, with strong leadership across lipid-lowering therapies and a substantial presence in anti-hypertensive and oral anti-diabetes treatments.
Cardiovascular disease (CVD) deaths in India account for nearly one-fifth of the total global cardiovascular mortality, and they tend to affect Indians at least a decade earlier than many western populations. ‘Heart ke Liye 8 – Making India Heart Strong’ campaign reinforces that heart health is not built through occasional efforts, but through small, consistent actions that form part of everyday life.
“At Sun Pharma, we believe that prevention is just as important as treatment. With ‘Heart ke Liye 8 – Making India Heart Strong’, we want to spark everyday conversations around heart health and help Indians realise that small, consistent actions practiced every day can make a big difference. A strong heart is built not by chance, but by the choices we make, every single day”, said Shailesh Joshi, senior VP, marketing & sales, Sun Pharma.
At the heart of the campaign is the Heart-strong Man, a relatable and optimistic character who represents the spirit of a well-cared-for heart, one that thrives through balance, awareness, and daily care. It adopts a positive, empowering, and practical tone, encouraging individuals to take charge of their heart health without fear or alarm. The film has been conceptualized in multiple Indian languages.
The campaign is anchored around eight essential pillars of heart health like eating better, staying physically active, managing weight, keeping blood pressure, blood sugar and cholesterol in check, avoiding tobacco, going for regular heart health check-ups, managing stress and getting quality sleep
Sun Pharma’s ‘Making India Heart Strong’ initiative takes an integrated approach to heart health, spanning prevention, emergency response, and patient education through early detection via large-scale heart screening camps – 10,000 camps screening over 1.2 lac people annually#, emergency preparedness with CPR training for over 1.5 lakh people annually#, evidence generation to strengthen risk stratification and patient outcomes and patient education by reaching over 15 million# individuals each year through in-clinic print and awareness programmes.
Together, these efforts aim to strengthen prevention, response, and awareness, contributing to the long- term reduction of the cardiovascular disease burden in India. |